What is SEO?
SEO is the abbreviation which stands for Search Engine Optimization. In this regard, it is not about optimizing search engines. However, it’s all about optimizing websites for search engines.
How long does the website optimisation process take?
This greatly varies with each and every web site we are to work on and the requirements to reach the top positions. An A5 page website in a low competition area, thus will obviously take less time than a 100 page site competing for highly competitive keywords.
Generally speaking, an average SEO promotion – a 25 page, aged website with moderate competition – would take around two weeks for site-optimization. Undoubtedly, you will see improvements after just the optimization. In most cases it will take months to realize the full effects of our SEO campaigns.
Why is my website not showing up in the search engines?
There are many reasons why a web site doesn’t show up in search engines results. One or more of the following can affect on your web site search engine positioning and traffic:
- Using an unoptimised search engine web design
- Your website may not be readable by popular search engines
- Some critical information may be missing to properly index your webpage.
- Using some scripts may prevent search engine bots from crawling your website or reading your web content.
- Your site being banned by Search Engines for some black hat trick.
- Your site not properly submitted to search engines
How do Search engines work?
Essentially, all search engines consists of three parts as follows:
1.The Crawler or the spider.
The spider as the part of a search engine is a simple robot that downloads pages of a website and crawls them for links. Then, it opens and downloads each of those links to crawl (spider) them too. The crawler visits websites periodically to find the changes in their content and modify their rankings accordingly. Depending on the quality of a website and the frequency of its content updates this may happen from say once per month up to several times a day for a high popularity news sites.
The crawler does not rank websites itself. Instead, it simply passes all crawled websites to another search engine module called the indexer.
2.The Indexer.
The indexer stores all the pages crawled by the spider in a large database called the index. Think of it as the index in a paper book: you find a word and see which pages mention this word. The index is not static, it updates every time the crawler finds a new page or re-crawls the one already presented in the index. Since the volume of the index is very large it often takes time to commit all the changes into the database. So one may say that a website has been crawled, but not yet indexed
Once the website with all its content is added to the index, the third part of the search engine begins to work.
3. The ranker or search engine software.
This part interacts with user and asks for a search query. Then it sifts millions of indexed pages and finds all of them that are relevant to that query. The results get sorted by relevance and finally are shown to a user.
What is Ethical SEO?
Ethical SEO is popularly known as White Hat SEO. Ethical search engine optimization follow guidelines and accepted standards to optimize a web site. Final result of Ethical SEO is often stronger positioning that is long lasting, and may withstand frequent changes made to algorithms.
What is Black hat SEO?
Black hat SEO technique often employs tricks such as hiding white text on white background. It may also include spamming of keyword tags with hundreds of keywords, or cloaking. These black hat techniques used to be a good thing in the past. Nowadays, the Search Engines look for these cheats and penalize a website for their use.
Black Hat Optimization uses optimization techniques that result in faster results, but most often are not long lived
At Pagesnake we use ethical SEO techniques. We don’t employ cheats or tricks to fool Search Engines
What is blacklisting?
Unethical Search Engine Optimization tactics will cause a website to be blacklisted. It is very difficult to recover from a blacklisting.